The situation here is that they were discussing Twitter and the “Company Twitter Account” has less than 30 followers and still has. His boss said that it was a waste of time and it was only competitors that were following them. The man disagreed with his boss said it could be better.... He bet he could get 10 RTs if he tried from his twitter account.
Surprisingly, after 3 days he came back from his holiday weekend, he checked his Twitter and saw that there were 23,000 retweets ( equal to £11,500). Now , his boss is scared of him :D
Looking at Topsy today, the tweet had been re-tweeted around 24,000 times… and made it into the Twitter Top 100 over the weekend.
I think that this number (24K for few days) could make any social network members stunned. Furthermore, this is no longer simply a bet, which triggered a wave on Twitter towards anyone who dares to be against any social netwking sites.....
We can see that it is the power of social media...nothing is impossible-
One thing we need to consider is that it is one of those tweets that people just retweeted without even looking at the content of the message ....this may lead to another issue; that is, many brands and companies will see this as a great new marketing tool to get exposure and try this for their own business.
My question now is that : is Twitter a big waste of time like the UK man’s boss claims or do these 24,000 tweets actually help?
Do you know what happened with the payment? The boss probably didn't pay the whole amount but at least now will understand the power of social media.
ReplyDeleteI think through all the examples there are of Twitter it can be a great marketing tool if used wisely. And most importantly, it's power and reach should not be underestimated.
@Roni: you guessed it right. The boss didn't pay anything for him... :D...
ReplyDeletesurely his boss is considering taking the role of social media seriously.
if they know how to use it correctly, they can gain a lot of public attention.
For a business trying to advertise itself on Twitter is a complicated thing. Twitter does have its advantages as social media
ReplyDeleteHowever, for advertisement purpose, it is also quite difficult to really get people notice your product. Because it is so easy to reach other people on Twitter, there are too many ads on Twitter so that people may not be really interested in your business
All businesses have their targeted customer group. If advertisement does not have a good focus, its effect will be too weak to cause any passion of consumption.
However, even your Twitter raise lots of RTs suddenly just for an interesting tweet or story, people may only focus on that instead of the product (or business) which you really want them to be interested (e.g. the IPad head girl with its male magazine)
A business should be focusing more on its business models and underlying core product or services. Advertisement is just a way to tell people why they should buy from you and it means nothing if your product or service sucks (that could be tweeting around as well). Overall, I believe for the boss, Twitter is not only a waste of time, but also a massive price to pay.
As you mentioned, it was one of those things where people RT'ed for the novelty. There is always this thing that you shouldn't like your boss so this was a way of getting back at that boss figure. I do however believe that Twitter is important in a business context, but you must offer something that is worth a read/RT. Be creative. Think the NAB breakup example is really good.
ReplyDeleteRoss
I'm not a fan of twitter but I do think it provides a good opportunity for companies to make simple ads. The fact that there are hundreds of million of people using twitter nowadays and that its very easy to re-tweet someone's tweet will help spread the ad. I agree with Max it is the quality of products that matters. However, how come a good product can be purchased if no one knows about it?
ReplyDelete