A new successful viral video: The Ipad Head Girl

Few weeks ago, as a piece of viral marketing, the video of Ipad Head Girl  has been a runaway success with most major news  organizations and websites picking up on the stunt that saw a woman boxed in by four Ipads walking around NYC promoting  the launch of Cosmo For Guys.

Someone will say "it s so amazing" and  some will call it creepy. Before I was wondering how she is seeing where she is going,  and finally I found the making of Ipad head Girl Video which has been released by the viral marketing company behind Ipad Head Girl, Thinkmodo 

We appreciate Ipad Head Girl not because it promotes a men’s magazine, but for its use of mobile technology and video cameras to show us something new and creative- A new way of Advertising...cheers :D

Viral Marketing: What is it?

Well, I must say that I am very interested in "Viral Marketing". Thus, I decided to write about it on my 1st blog :D.

 OK, let s start!

• What is Viral Marketing?

-  The concept behind viral marketing is that it encourages individuals to propagate a message to others, thus creating the potential for exponential growth in the message's exposure and influence. It also ensures that the receivers have the interest to pass along the messages to their acquaintances.

- There are two kinds of Viral Marketing:
1.  The original classic one in which the marketing is the product or service (e.g YouTube and Hotmail). "The more people use them, the more people see them. The more people see them, the more people use them". The product or service must be something that improves once more people use it.

Will It Blend?

"Straight from the success of YouTube, Will It Blend has been known as a viral  marketing sensation, with more than 65 million video views"


2. The second one is a marketing campaign that spreads but isn't the product itself. This can be illustrated through Obama's Viral Marketing Campaign 2008 (for more details at David Billion's Blog -CLICK ME).At that time, posters of Barack Obama were everywhere, because people chose to spread them. It was viral (it spread) and it was marketing (because it made an argument--a visual one--for a candidate.).

It can be said that viral marketing is a marketing tool that uses social networking sites to lead to increased brand awareness, increased sales and then marketing goal achievement through viral processes.

Due to the increase of  the number of people spending time online, it has helped companies grow their business by adopting viral marketing  to further reach their customers.

Nowadays, organizations get involved in social networking sites including Facebook and Twitter in order to target potential customers with advertising and promotion. Video sites such as YouTube and Google Videos allow users to build a profile, upload videos, post comments, and even allow others to subscribe to a channel. Another way is to circulate it through email; people usually forward information to their family and friends  if they find something informative and interesting.

==> Viral marketing is just like any physical virus!!!

Please leave a comment if you have any other thoughts about Viral Marketing  :D