Some questions I firstly want to ask you is that "Does your business have a Facebook Page?" and " Are you using the features of Facebook in the best possible ways?"
Today I am going to focus on some "Best In Class" pages. These pages are considered as the " Best In Class" is because each of these pages has utilized Facebook features available in unique and interesting ways, and they have attracted millions of fans throughout the world.
# Red Bull
When I visited Red Bull FB Page for the first time, I was completely attracted by the Welcome tab (see the image below). It can be said that Red Bull encourages fans to “Like” their page with an attention-grabbing image. Furthermore, the welcome tab sticks to one call to action, making it very clear what Red Bull want to happen.
Additionally, they have created many activities on Facebook page to engage with their fans, including series of online games, Red Bull web Tv and Red Bull Athletes.
Tips:
- Consider spending some money in designing a creative page to attract your fans
- Pay close attention to your call to action, specifically for the “Like” button
#The Twilight Saga
No matter if you have seen the movies or not, you can’t deny that the Twilight Saga is hot.
Last year, they created a “Tweet Sweeps,” where they encouraged fans to tweet about the movies for a chance to win movie tickets. The best strategy with this type of contest is to tell fans specifically what to tweet. Thus, there is no confusion, and they can take action quickly.
This year, in order to prepare for the new movie coming soon on November 18, 2011, they have created a WeddingGuestBook tab (see the image below). The purpose of this tab is to encourage fans to get involved in the new movie by sharing their thoughts.
In addition, the Twilight Saga page has taken advantage of the “Discussion” tab where fans can post topics of discussion and all fans can join in and comment. The discussion tab creates a great sense of community and dramatically increases the engagement on the page.
Tip:
- Encourage more conversation among fans on your page by starting a few discussion streams to get them talking.
- Create a discussion tab to encourage fans to post their own topics
With millions of fans around the world, Facebook page is the best way for the Jonas Brothers to stay connected.
Their page allows fans to watch to their video clips through a music application "BandPage". In addition to connecting with other fans through videos, photos and the open Wall, the page keeps their Event tab updated with all their concerts.
The Jonas Brothers were among the first to integrate UStream, a live streaming service, and the Facebook Live Chat box into something they called JonasLIVE (see the image below).
In June 2009, the Jonas Brothers held their webcast with the UStream and Facebook Love Chat integration. To help spread the message, a "Share" button was directly below the UStream window encouraging fans to invite their friends.
Tips:
- Create some interesting events to attract fans' attention
- Utilize the "Share" button to spread the message to the world
The selected pages above are among hundreds of great pages that are not mentioned here. I am sure that after looking at these pages, you may start to consider your own page and think about how to develop your page better with a proper strategy. Here are 5 takeaways for you:
- Use all available features on Facebook including upload photos, videos and events, interacting on Wall and sharing links
- Try to extend your page with Iframe, then you can make your page more unique
- Promote your page. Include your page in your email signature, in your email marketing. Come up with creative ways to expose your presence
- Interact. Receiving comments and making feedback. Encourage your community to interact with one another and try to respond to as many questions as you can.
- Be helpful. Provide your members with a variety of types of content and interact often with them; you will want to be as helpful as possible to them.
Levy, J. (2010). Facebook Marketing: Designing Your Next Marketing Campaign (2nd Ed.). Pearson Education, Inc.
Please feel free to leave any comments here-
Cheers :)
Can not see the first three pics, Thi
ReplyDelete>.<...thx Terry . i ll fix them now... so weird >.<
ReplyDeleteIs it just me or is the Red Bull "Like" supposed to represent a female egg?!
ReplyDelete@Hubba: no, it isn't . I think you might click on another RedBull Facebook Page. This is their official Fb page http://www.facebook.com/redbull
ReplyDelete:D
Yes! The Red bull page is fun. Lots of people follow it because red bull not only successfully creates its unique RB culture,but also it offers many good activities for red bull drinkers to play together. I think FB would be very good for business to reach out its customers or employees for its media release and learn what people are thinking about the business.
ReplyDeleteTwilight page certainly is a great discussion place for all ideas and opinions to be heard. However, the success of the Twilight is really about its exciting storyline, great actors and actresses and the mysterious nature of vampire and werewolf. Twilight page merely serves as a tool for fans to get connected and hear each other out, a way to express their excitement. I don't think it is going to work on all movies.
I joined the RB page at some stage to get info, I am not longer on it, but they are good with how they use FB. I agree, use as much features as you can and make it interesting and inviting for people to visit the page and to share the page. That way brand awareness will benefit.
ReplyDeleteRoss
Well done, another great post, with some clear outcomes/learnings. Keep up the good work! :)
ReplyDeleteyeah thumbs up for Redbull's alluring fb ^^ This post makes me think of designing my own webpage in case I become famous later on haha =))
ReplyDeletethanks for your comments
ReplyDelete@Steppe: lol. i did remember u told me before u opened your own website haha... how is it going? :D