What is Google +1 ?
Well, surely everyone can see that Google + 1 is simply a feature that adds "a button" ( to illustrate "Like") to the whole web search (Note: you can only see it if you log into your Google account). It is much like the Facebook "Like" button. The Google + 1 button allows all users'"likes" to be shared with the user's entire contact network on Google. The difference with the Google +1 button is that it is made visible to the whole web. Furthermore, it appears on advertisements, sites across the websites and in Google search results. All of the users' likes are saved in a tab on their Google profile and if they want, they can choose to share this tab with the whole web world. Currently, the Google +1 button is included in blogs and news sites as a logo which readers can click on to like the page and share with the web world.
How does Google +1 affect your Google search results ?
As mentioned above, the Google+1 button gives all users a personalized search engine experience. The personalization allows them to search in Google and see results that are recommended by someone in their social circle either in Google+ or Twitter. People can connect their Twitter account with Google+, and if they follow you in Twitter have Google+ accounts their +1′s will show up in the results too.
As a result, the Google + 1 button has an influence on our search results because it shows us the search behavior of our friends and family. Furthermore, this button may influence the ranking of the search results. This means if businesses integrate the Google +1 button into their sites, it can help push them up in the search rank.
However, what if Google users repeatedly click on the Google +1 button or someone does cheat the Google + 1 clicks for their business, will it be a disaster? The answer I found out is that Google is not that easily fooled. Firstly, you need a Google Plus account to click the Google +1 button. Google has their own system that can check who is clicking and also the other buttons that person has clicked. If you use the same account or even create a new account it is quite easy for Google to detect false clicks and accounts. It is advised that businesses shouldn't use " buying clicks" because Google can find out and these business sites will be penalized.
How Google + 1 can promote your business - TIPS
==> Integrate the Google +1 button in your sites: Google Plus Your Website <=CLICK ME :D
It can be cleary seen that the Google +1 button is certainly a better deal than the Facebook Like and Google Buzz.Why? The reason is that it brings many benefits to advertisers including its function used for social ads promotion.. Definitely, it will make ads more effectively, and one thing is that even if it is not able to be adopted by the whole Google world, it will still have far reaching effects.
What do you think about the Google +1 button? Will it be successful in the future? :)
P/s: There are more than 50 million active Google plus users - wow- the number is growing faster-- :D
I read the other day that since Google+ invitations becaome open to the public the increase in users was around 1200% - wow!
ReplyDeleteI think the Google +1 button is a great idea especially when it comes to customised searches.
My only concern is how much information these companies have on us - FaceBook already owns me, and now potentially Google too!
I think it is so similar as Facebook "like" button. Nowadays even the "like" button has been evaluated with read, listen, watch and other detailed functions. I wonder now customers need more detailed servie, or more simplified service
ReplyDeleteThanks for your comments :)
ReplyDeleteCertainly, the Google +1 button is better than the Facebook "Like". With the Facebook "Like", we have to access the site to see how many Likes it has, or even search on Facebook, which just makes it more complicated and messy....
Thus, most people said that the Google +1 button will dominate as the Google+ network grows....
Google +1 is a good way to promote business. I think all small businesses should learn more about all possible ways to utilize social media as well as popular search engine tools in their campaigns. A lot of small businesses have their own unique competitive edge against larger businesses with longer operation history, so all they need is to increase their presence to online users.
ReplyDeleteNot only will it be successful, but it will help with the uptake of G+ as well. This whole idea with integrate a lot of how we use SM. Great for business as again this integration with other google products means that while people search, they can see recommendations etc, something we use FB for currently, recommend friends to brand and talk about them and like them. All this is now in one place, search and social recommendations etc.
ReplyDeleteRoss
You mentioned above that users can choose whether or not to share their likes with people who are not on their Google contact. However their personal preferences, which are considered as market research database, will surely be sold to corporations they may not even know ^_^
ReplyDelete